Health is a YMYL sector: rigour or nothing
Health-related searches are the ones Google treats with the highest demand (Your Money, Your Life). A clinic that wants to rank cannot improvise: it needs medically accurate content signed by licensed professionals and a website compliant with healthcare advertising regulations. We work with dental, aesthetic, physiotherapy, sports medicine, dermatology, ophthalmology, fertility and specialised clinics.
Typical healthcare SEO challenges
Google's very strict YMYL criteria
Google demands verifiable medical authorship, citations to recognised sources (PubMed, scientific societies, AEMPS) and review by a licensed professional. A "general" blog will not rank.
Healthcare advertising regulations
Each region in Spain has its own regulation on healthcare service advertising. Some treatments cannot be promoted freely. We know what you can highlight and how.
Competition with large chains and franchises
Big chains have huge SEO and SEM budgets. Independent clinics win through specialisation, professional authority and hyper-local dominance.
Qualified acquisition vs informational traffic
A lot of health traffic is purely informational ("symptoms of…"). The winning strategy combines educational content with service pages that convert during the commercial phase.
Our approach for clinics
We build verifiable medical authority, dominate local SEO in your catchment area and design the content funnel that takes the patient from the initial doubt to the booking.
- 1
Verifiable medical authorship
Every page and article is signed by a licensed professional with licence number, specialty and public LinkedIn. The foundation of E-E-A-T in YMYL.
- 2
Service pages by treatment and specialty
An optimised landing per treatment (implants, invisible orthodontics, rhinoplasty, sports physio…) with FAQs, risks, timelines and verifiable data.
- 3
Hyper-local SEO
GBP optimisation with real photos, proactive review management, citations on the main medical directories in your country and per-location pages if you have several branches.
- 4
Acquisition content, not just informational
We combine articles that solve doubts with CTAs to first appointment. Every piece of content has a defined goal in the funnel.
What outcomes we go for
In healthcare we measure first appointments attributable to organic, Local Pack presence for "[specialty] near me" searches, growth of impressions on commercial-intent queries and increased verified review flow. Usual horizon: first results in 3-4 months, consolidation in 9-12.
The horizons and ranges described are indicative. The actual outcome depends on the website's starting point, the level of competition, the sector, the budget and the editorial investment. These are not ranking or result guarantees, but how the organic channel typically behaves when properly worked.
Frequently asked questions
Can any healthcare treatment be promoted on my website?
No. Regional regulation defines what can be highlighted and under which conditions. Risk-bearing treatments (aesthetic surgery, injectable aesthetic medicine, invisible orthodontics) have specific requirements regarding warnings, licensed authorship and bans on unconsented "before/after" imagery. We review every page before publishing.
Do articles have to be written by the doctors themselves?
Mandatory medical review is best, even if a specialised copywriter writes the first draft. The licensed professional reviewing it must appear on the page. That's the E-E-A-T signal Google values in YMYL.
How do you compete against the big healthcare chains and franchises?
Not head-on. An independent clinic wins by ranking in its specific geographic area, in niche specialties and building personal authority for its professionals (something chains cannot replicate). Hyper-local SEO and reviews are the highest-ROI levers.
Does SEO work for small clinics or only for big ones?
It works very well for small clinics, especially highly specialised ones (sports medicine, podiatry, mental health, etc.). Budgets can be modest: what matters is editorial consistency and local SEO quality.
How long until SEO shows results in my clinic?
First signs (local visibility, initial attributable appointments) typically appear in months 3-4. Sustained rankings on commercial-intent treatments: 6-12 months. Healthcare SEO rewards consistency and rigour.
Can you work with several professionals as authors?
Yes, and we should. Each professional signs their area of specialty with licence number and LinkedIn. The best E-E-A-T strategy, plus it builds individual reputation, not only brand reputation.