Audit types we deliver
Not every audit is the same. Depending on the business moment and the problem to solve, we define the right scope. We offer five main types:
1. Technical SEO audit
The most requested. Analyses the technical base: performance, Core Web Vitals, crawlability, indexation, architecture, schema, mobile-first, security. Mandatory first step if nothing has been done for 12-18 months or if traffic drops aren't explained by content or authority.
2. Content audit
Full inventory of published content, content gaps vs competition, cannibalization between own pages, thin content and outdated content detection. Ends with an action plan: what to rewrite, merge, delete and create new.
3. Off-page and authority audit
Analysis of the backlink profile, source quality, toxic link ratio, competitor comparison, digital PR opportunities and unlinked mentions. Includes a disavow plan if needed and an initial proposal for authority acquisition campaigns.
4. GEO / LLM audit
New in 2026 and in high demand. Measures brand visibility in AI engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews): which domains the AI cites in your sector, in which prompts your brand appears and why the AI cites some and not others. Delivers an actionable GEO/AEO/LLMO action plan.
5. Pre-migration or pre-redesign audit
Mandatory step before any major change (domain change, replatforming, redesign, site merger). Maps critical URLs, defines the 301 redirect plan, identifies risks and documents the current SEO state to compare against afterwards.
How We Work
We guide you with clarity every step of the way to get you real results.
Data and access collection
Automated analysis + AI agent
Expert reading by the consultant
Report + actionable plan
Exhaustive technical analysis: exactly what we review
A serious technical audit is not a 200-item checklist with green and red marks. It is a contextualized diagnosis where every finding comes with its business impact and correction effort. These are the major blocks we cover:
Performance and user experience
- Core Web Vitals (LCP, INP, CLS) measured in the field, not just in the lab.
- Waterfall analysis per page type, identifying exact bottlenecks (CDN, fonts, third-party JS, poorly optimized images).
- Mobile-first and real touch experience, not just viewport.
Crawlability and indexation
- Analysis of
robots.txt, sitemaps, parameter handling and click depth. - Server log analysis to see which pages Google actually crawls and which it ignores.
- Search Console coverage: excluded pages, 5xx errors, soft 404s, faulty canonicals.
Site architecture
- URL structure, breadcrumbs, category hierarchy.
- Internal linking map: orphan pages, pages with too few connections, over-concentrated hubs.
- Authority flow and estimated "internal PageRank" per key page.
Structured data
- Review of schema (Product, FAQPage, HowTo, Article, BreadcrumbList, Organization, Person, Service) and validation against Schema.org.
- Detection of schema opportunities to increase rich snippets and LLM citations.
International and multi-domain
- Validation of self-referential hreflang and cross-canonicals.
- Country-level coverage in Search Console and cross-market duplication.
Deliverables checklist
Each audit ends with three documents: (1) an executive report for leadership (2-3 pages with the 5-10 critical findings and their business impact); (2) a detailed technical report with each finding, evidence, impact, effort and priority; (3) a prioritized action plan quarter by quarter, ready for your team or ours to execute.
What You Gain by Working With Us
Our goal: growth for your business that you can see and that lasts.
Clear roadmap
Opportunity discovery
Penalty prevention
Foundation for the new search
Frequently asked questions about our SEO audit
Everything you need to know about our process, audit types, tools and deliverables.
How does your audit differ from one done with online tools?
Online tools (Sitechecker, Ubersuggest, etc.) only scratch the surface and lack business context. Our audit combines several premium tools (Ahrefs, Semrush, Screaming Frog, Sitebulb), server log analysis, custom AI agents and the manual analysis of a senior SEO consultant interpreting data in the context of your business goals.
How often should an SEO audit be performed?
We recommend a full audit at least once a year. However, for large sites or in highly competitive markets, a quarterly review can be beneficial. It is also crucial after a redesign, migration or unexplained traffic drop.
Is the report easy to understand for someone non-technical?
Yes. We deliver three documents: a 2-3 page executive report for leadership with critical findings in clear language; a detailed technical report for implementation; and a prioritized action plan for management. Each finding comes with its business impact in accessible language.
How long does it take to complete an SEO audit?
A full audit usually takes between 2 and 4 weeks, depending on site size and complexity. For enterprise sites (+100,000 URLs) it can extend to 5-6 weeks. This timing lets us do a deep analysis, not just a surface review.
What tools do you use for the audit?
We work with a set of industry-leading tools — Ahrefs, SEMrush, Screaming Frog, Sitebulb, Google Analytics 4, Google Search Console, PageSpeed Insights, BigQuery for massive data analysis — complemented by custom AI agents and internal Python scripts when log processing or crawling very large sites is required.
Do you also audit visibility in ChatGPT, Perplexity and AI Overviews?
Yes, it's one of the standout new offerings in 2026. We run hundreds of prompts representative of the client's sector and measure which domains the AI cites, how often your brand appears and why the AI cites some and not others. The actionable plan includes specific GEO/AEO/LLMO actions.
Once I have the report, what's next? Do you help me implement?
The report includes a detailed action plan. We offer SEO consultancy to guide your team in implementation, or we can take over execution directly with our team or with our AI SEO agents for operational tasks at scale.
Does the audit include competitor analysis?
Yes, a full audit includes comparative analysis of up to 3 of your main organic competitors: architecture, link profile, content quality, share of voice, presence in AI engines. This gives crucial context to understand the landscape and set realistic targets.
Do you also analyse the backlink profile in the audit?
Of course. Backlink profile analysis is a fundamental part. We evaluate quality and quantity of links, compare them with competitors, identify potential toxic links that may be harming you and propose an authority acquisition plan for the coming months.
Does the audit cover mobile SEO aspects?
Yes. With Google's mobile-first indexing, the analysis of mobile performance and usability is a priority in our audit. We verify mobile experience is impeccable, not just that the viewport is responsive.
Do you also analyse server logs?
Yes, it's one of the most value-adding parts in medium-large projects. Analysing server logs allows seeing which pages Google actually crawls, which it ignores, how much crawl budget is spent on URLs with no value and where there are 5xx errors not showing up in GSC.
What about duplicate content and cannibalization?
We analyse it systematically. We detect pages competing with each other for the same keyword (cannibalization), duplicate URLs from poorly managed parameters, copies between subdomains or markets without proper hreflang, and external plagiarism. Each case comes with its specific recommendation.
What exactly do you deliver at the end of the audit?
Three documents: (1) executive report for leadership (2-3 pages, critical findings and impact); (2) detailed technical report for implementation (each finding with evidence, impact, effort and priority); (3) prioritized action plan quarter by quarter, ready for your team or ours to execute.
What audit applies to a small site vs an enterprise one?
A small site (up to 200 URLs) has a more concentrated audit, without log analysis and less depth in architecture. An enterprise site (+50,000 URLs) requires log analysis, segmentation by page type, crawl budget analysis and usually includes a technical analysis of the infrastructure (CDN, render, headless). We adjust scope in discovery.
What is the cost of an SEO audit and what does it depend on?
Cost depends on site size and complexity (number of URLs, languages, technical complexity) and audit type (technical, content, GEO/LLM, pre-migration). We don't offer fixed prices because each audit is bespoke. Contact us to detail scope and receive a tailored proposal.