On-page optimisation at scale
Large e-commerce sites and content portals have thousands or hundreds of thousands of URLs. Optimising each one by hand is not practical. For those cases we design routines that take care of the repetitive work under rules defined by the consultant.
Some typical examples:
- Generate or refresh metadata at scale (title, description, ALT) following validated templates, using catalogue data (category, price, stock).
- Keep image ALT tags consistent with the product name and attributes.
- Insert FAQ blocks into product templates once the base content has been approved by the editorial team.
What a human team would take weeks to apply, a routine can apply in hours, with consistency across the whole site. The key question is never 'how fast?' but 'who reviews the rules and the results?'. The answer is always: a senior SEO consultant.
How We Work
We guide you with clarity every step of the way to get you real results.
Define objectives and rules
Configuration and staging tests
Supervised deployment
Reporting and tuning
Automated internal linking
Internal linking is one of the most powerful SEO factors and one of the hardest to manage at scale. Automation lets us keep it alive without depending on constant manual review.
The typical flow:
- Semantic analysis: the routine maps the content of each page and the relevant terms that appear in it.
- Opportunity identification: it detects mentions of key concepts that could link to other relevant pages on the site.
- Suggestion or insertion of links: depending on the autonomy level the client accepts, the routine either proposes links for review or inserts them directly with anchor text validated in advance.
When you publish new content, the routine processes it and proposes (or applies) links from relevant older pieces, and vice versa. The consultant periodically reviews the changes and adjusts the rules if needed.
What You Gain by Working With Us
Our goal: growth for your business that you can see and that lasts.
Coverage on large websites
Operational consistency
Team focused on what matters
Traceability and reversibility
Frequently Asked Questions about our SEO automation
What we automate, how we supervise it and what we always leave in the consultant's hands.
Do the automation routines modify my website directly?
Only if the client approves it. There are two operating modes: 'suggestion' (the routine proposes changes for the team to approve in a dashboard) and 'direct apply' (the routine inserts changes following validated rules). In both cases everything is logged and reversible. Nothing happens unless it is in the contract and approved by the client.
What kind of tasks can be automated?
Operational and repetitive tasks with clear rules: bulk metadata optimisation, ALT tag maintenance, internal linking, 404 monitoring and redirect proposals, sitemap updates, alerts on Search Console changes, and similar. We don't automate strategic decisions or editorial content.
Is it safe? What if a routine applies something it shouldn't?
Three safeguards: prior testing in a staging environment before touching production; rules with limits (the routine can't change more than X pages per day, can't touch URLs marked as 'protected', etc.); and full logging of every change, which makes it possible to revert quickly. A human consultant also reviews results periodically.
Which CMSs do they integrate with?
Any CMS that offers an API or allows script execution: WordPress, Shopify, Magento, PrestaShop, headless CMS and custom systems. Integration effort varies by platform; we evaluate this in the discovery phase.
How is it monitored so mistakes don't happen?
Every action is logged. We set up alerts for anomalous behaviour (change volume outside expectations, CMS response errors, ranking drops after a change). A consultant reviews logs and SEO impact periodically.
Can the routines publish blog content autonomously?
It's not our approach. Editorial content needs human review to guarantee quality, accuracy and real experience (the 'E' in E-E-A-T). Routines can help optimise existing content (metadata, links, format), but they don't publish editorial content autonomously.
What's the difference between a 'routine/agent' and a plain automation script?
A plain script follows fixed instructions. What we call a 'routine' or 'agent' is something in between: it can interpret data, evaluate conditions and choose between several actions depending on context. It's still a bounded, supervised system, not an autonomous AI deciding on its own.
Can they be customised for a very specific task in my business?
Yes. That's where most of the value sits. We design routines tailored to specific SEO processes of your website or sector. For example, a real-estate catalogue that updates daily can have a routine that keeps sold-property URLs in the right state, with the right redirects and messages.
How long does setup take?
It depends on complexity. A simple routine (template-based metadata) can be live in 1-2 weeks. A more complex system, like automated internal linking on a large site, usually takes 4-6 weeks between discovery, configuration, testing and validation.
If a routine applies an unwanted change, can it be reverted?
Yes. All changes are logged and versioned. We can revert a specific set of changes to a previous state quickly and, if needed, pause the routine while we adjust the rule that caused the issue.